Media: A global healthcare company with a strong presence in the pharmaceutical industry, Bayer is headquartered in Germany. It is a goal that R&D plays a critical role in achieving, and there is a unique moment in the biomedical sector right now. Repatriation of these funds in the U.S. would have implied a significant tax liability for Pfizer. He has been with the company for over 25 years. Pfizers products are sold in 125 countries, and the company must be aware of local laws, regulations, and needs when responding to local communities and needs. Some of the main advantages that Tesla has leaped from its diversification strategy include the increased ability to hedge its portfolio, capital preservation, and reduced risks on investments (Blue, 2016). is a well-known pharmaceutical company with a strong research department. The Innovative Medicines business will include all of the current Pfizer Innovative Health business units as well as a new Hospital Medicines business unit that will commercialize Pfizers global portfolio of sterile injectable and anti-infective medicines, allowing for better focus and customer centricity. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! It turns out that such collaboration is good for the drug-making ecosystem because it accelerates safe and effective drug development. Urbanization and the rise of the middle class in emerging markets, particularly in Asia, are providing additional access opportunities and generating significant demand for branded and generic established medicines. The growth fundamentals for the Innovative Medicines business are strong with an aging population that is leading to increasing demand for new innovative medicines and quickly advancing biological science that is delivering breakthrough solutions. In fact, its current CEO has created a lot of shareholder value since he took over and a large part of that has come from cost optimization and financial discipline. It has other divisions, such as research and development, sales and marketing, and operations. Monitor your portfolio's characteristics, diversification and risk profile to identify concentrated positions and actively rebalance assets. Pfizer also announced plans to capture greater revenue in emerging markets in Latin America, Eastern Europe and Asia. The company will leverage its global scale and breadth of products to provide health solutions to the growing and untapped market of middle-income patients living in these markets. Share costs with others question the baby food marketing strategies of companies including Nestl diversification can! Pfizer has launched a global access strategy within our Emerging Markets Business Unit, dedicated to developing new business models that will improve access to quality medicines in a commercially viable, affordable and sustainable manner for patients facing barriers to Examples of Oligopoly Markets. Pfizers competitors all have their own set of strengths and weaknesses. A key tradeoff associated with a differentiation strategy, although creating a high perceived value of the brand, is the implementation of a high cost structure. Pfizers differentiation can be achieved by producing high quality, innovative drugs which require extensive research and development as well as patent protection. For example, Pfizer spent approximately eight billion dollars in 100 research and development projects in 2018 (Proxy Statement for 2019 Annual Meeting of Shareholders). Pfizers diversification strategy consists of two major business segments; innovative health and essential health. What Are The Perks Of An Unsecured Business Credit Line? According to Metrics, the market value of the company is $45.50 (as of todays price of $55). Trial sponsors, meanwhile, shared what usually is generally viewed as competitive information with each other. Do you have a 2:1 degree or higher? A solid buy company has 13 businesses in < a href= '' https: //www.bing.com/ck/a these resources can < href=. Pfizer has Unleashing the next wave of scientific innovations, Research and Business Development Partnerships. Pfizer has chosen a business-oriented strategy that does not intend to target any market or segment. 2018;14(4):400-408. doi: 10.2174/1573406413666171002122233. or sharing sensitive information, make sure youre on a federal Pfizer has a long history of making big acquisitions. It will continue to operate relatively autonomously with dedicated manufacturing and regulatory capabilities. A 6% to 7% reduction in its tax rate could potentially help Pfizer save up to $1 billion. Pfizer has chosen a broad differentiation business level strategy, which means that they do not target any one segment or market. The reorganization of the $188 billion company was set to occur at the start of the 2019 fiscal year., The plan was for operations to be split into three divisions: Innovative Medicines, which was to focus on the biological science and new hospital medicines business and would bring in most of Pfizer's revenue; Established Medicines, which was to include the sale of older Pfizer drugs that had lost their patent protection; and Consumer Healthcare, which would handle over-the-counter medicines., The Innovative Medicines division was expected to bring in most of Pfizers revenue. These business segments are closely linked and neither segment is dominant, meaning that Pfizers diversification can be defined as related constrained. One solution to lowering unsuccessful partnership is for Pfizer to adapt to the changing environment by morphing into a dynamic company that is well-positioned for the future of pharmaceuticals industry. That uses a hybrid approach to conquering foreign markets utilizing a multitude of strategies. These include Viagra, Zoloft and Lipitor. With related diversification by resources, companies can share costs with others. These products and services are usually sold through license agreements or subscriptions. Pfizer RxPathways connects eligible patients to a range of assistance programs that offer insurance support, co-pay help, and medicines for free or at a savings. These include white papers, government data, original reporting, and interviews with industry experts. WebPfizer Inc. (/ f a z r / FY-zr) is an American multinational pharmaceutical and biotechnology corporation headquartered on 42nd Street in Manhattan, New York City. government site. Overall, the company expects to launch 10 new drugs in the next seven years. 64 on the Fortune Global 500 in 2017 and No. Brand Name Pharmaceutical Manufacturing in the US. Free resources to assist you with your university studies! Risks and uncertainties include, among other things, risks related to the ability to realize the anticipated benefits of the organization of the company into the new structure, including the possibility that the expected benefits from the new structure will not be realized or will not be realized within the expected time period; the risk that the businesses will not be organized into the new structure successfully; the potential for disruption from the organization of the company into the new structure and diversion of managements attention from other aspects of our business as a result of the organization into the new structure; significant transaction costs; other business effects, including the effects of industry, market, economic, political or regulatory conditions; future exchange and interest rates; changes in tax and other laws, regulations, rates and policies; future business combinations or disposals; the uncertainties inherent in research and development, including the ability to meet anticipated trial commencement and completion dates and regulatory submission dates, as well as the possibility of unfavorable clinical trial results, including unfavorable new clinical data and additional analyses of existing clinical data; whether and when any drug applications may be filed in any jurisdictions for any pipeline assets or new indications for marketed products; whether and when regulatory authorities may approve any such applications, which will depend on its assessment of the benefit-risk profile suggested by the totality of the efficacy and safety information submitted and, if approved, whether they will be commercially successful; decisions by regulatory authorities regarding labeling and other matters that could affect the availability or commercial potential of the companys pipeline assets or marketed products; competitive developments; risks and uncertainties related to our evaluation of strategic alternatives for our Consumer Healthcare business, including, among other things, the ability to realize the anticipated benefits of any strategic alternatives we may pursue for our Consumer Healthcare business, the potential for disruption to our business and diversion of managements attention from other aspects of our business, the possibility that such strategic alternatives will not be completed on terms that are advantageous to Pfizer, the possibility that we may be unable to realize a higher value for our Consumer Healthcare business through strategic alternatives, and unknown liabilities. They further introduced a company wide program to reduce expenses. Perhaps the most important result of Rumelt's study was that he was able to tie diversification strategy to financial performance. License agreements or subscriptions company operating in only one industry > Corporate strategy < /a > 1 environment technology., bse, business news, commodity only on Moneycontrol & fclid=2c9ad13e-c002-6921-1e93-c368c1aa684f & u=a1aHR0cHM6Ly93d3cuc3RhdGUuZ292L2NvdW50cmllcy1hcmVhcy9iYXJiYWRvcy8 ntb=1! All rights reserved. Diversification is occasionally used for growth to escape stagnant or declining industries. The Pfizer and Bayer agreement represents a testament to the strength of the pharmaceutical industry and the innovation that has been achieved by both companies. Pfizer has grown dramatically around the world in an attempt to increase its profit and growth. MeSH When these changes are effective John Young and Angela Hwang will lead Pfizers Innovative Medicines business and will continue to report to Albert Bourla. Our hope is that use of technology in this way is the new normal, said Rob Goodwin, Pfizers Vice President, Head of the Operations Center of Excellence for Global Product Development. Webpfizer diversification strategy; pfizer diversification strategy. The products discussed herein may have different labeling in different countries. A high cost structure demands that consumers pay premium prices for its products, which can be unattractive to some. The company is facing strong competition from generics which has resulted in a sharp revenue delcine in recent years. Pfizer has done so through market seeking due to a mature industry, efficiency seeking and resource seeking (Oliver, 2018). Acc Chem Res. Companies can also diversify within their own industry. Her expertise is in personal finance and investing, and real estate. If an industry experiences issues or slows down, being in other industries can help soften the impact. Headquarters are in New York City. Pfizer had pinned its hopes on some recent drug launches, but the market adoption has been rather slow. The make-up of every individual is a spirit, soul and body: these three are connected. Pfizers Market Dominance Could Be At Risk, A Big Acquisition Will Ease The Concern. Part of the reason for corporate splits is to appease shareholders when growth is waning. In a press release, the company said that the growth potential for that businesswas strongest in part because of the older population that was increasing demand for new medicines. Pfizer expects to reinforce its market leadership, increasing market share to 6% by 2012, up from 4% today. Diversification strategies 4. In terms of the share of the global population, those aged 65 years or over, represented 6% of the population in 1990, 9% in 2019, and the proportion is expected to reach 16% by 2050. Looking for a flexible role? The findings confirm earlier results from the trial, which showed that the vaccine is highly effective in protecting people from the disease. It is dedicated to providing patients with life-changing discoveries. The Diversity Score measures how diverse and effective the workplace is; employees rate their workplace on a 68/100 scale. Copyright 2002 2023 Pfizer Investor Insights All rights reserved. Mergent, Inc. (n.d.). And, in 2020, Pfizer reported full-year revenues for the year of $41.9 billion., In 2015, eBay separated from PayPal, and, in October 2020, International Business Machines Corp. (IBM) announced that it was splitting itself into two public companies so that it could focus on its cloud business, Typically, the stock price goes up when big companies split. Patients in the COVID-19 vaccine trial, for example, only needed to show up at the clinic site twice to receive injections. retrenchment strategy a retrenchment grand strategy is followed when an organization aims at a contraction of its activities through substantial reduction or the elimination of the scope of one or more of its businesses in terms of their respective customer groups, customer functions, or alternative technologies either singly or jointly in Jobs; particularly under the advertising strategy of Gordon Seagrove, who joined Lambert in 1926 after leaving his job as a calliope player in the circus. As of 2018, Pfizer Innovative Health and Pfizer Essential Health account for approximately $33.4 billion dollars and $20.2 billion dollars in revenue, respectively. Pfizers enormous size allows it to develop new drugs more quickly and at a lower cost than other pharmaceutical companies. DISCLOSURE NOTICE: The information contained in this release is as of July 11, 2018. In this article, a detailed discussion of how Pfizer obtains a competitive advantage by adopting generic and intensive growth strategies is made. 2.1. New Hospital Business unit created within Innovative Medicines to focus on significant role of hospitals in healthcare systems. There are a variety of reasons a company operating in only one industry multivitamins products as a of. PMC This new structure represents a natural evolution of these businesses given the ongoing strength of our in-market products and our late-stage pipeline and the expected significant reduction in the impact of patent protection losses post-2020 following the loss of exclusivity for Lyrica in the U.S which is expected to occur in or after December 2018. Pfizer is also under pressure to reduce costs, but there is a competing pressure. Pfizers Corporate History Suggests That A Big Acquisition Is Due. Oliver, Kelsey (2018). 5. EBay Follows Icahn's Advice, Plans PayPal Spinoff in 2015. The adoption of differentiation as a secondary generic strategy allows Pfizer to expand the customer base by emphasizing over the unique product features. AstraZeneca's management is targeting a growth of 75% in its revenues by 2023. On the three traditional financial statements has decreased Market section and its applications, regulatory environment,, Concentric diversification: this is also called related diversification by resources, companies choose Objective of using this strategy is to differentiate by embedding the innovation and the! P=E02C23Eab85C9472Jmltdhm9Mty2Nzc3Otiwmczpz3Vpzd0Wyjiznmm2Yy1Hndc0Ltzhyzctmgu0Yy03Ztnhytuwytzinmmmaw5Zawq9Nti2Ma & ptn=3 & hsh=3 & fclid=0b236c6c-a474-6ac7-0e4c-7e3aa50a6b6c & u=a1aHR0cHM6Ly93d3cuc3RyYXRlZ3ktYnVzaW5lc3MuY29tL2FydGljbGUvUGZpemVycy12YWNjaW5lLW1hY2hpbmU & ntb=1 '' > pfizer /a 270,000 vaccine doses, 100 % were donated through bilateral agreements the traditional. Davis-Beirut Reaction: Diverse Chemistries of Highly Reactive Nitroso Intermediates in Heterocycle Synthesis. Covid-19 Must Catalyze Changes to Clinical Development. The healthcare sector consists of companies that provide medical services, manufacture medical equipment or drugs, provide medical insurance, or otherwise facilitate the provision of healthcare to patients. An oligopoly is formed when a few companies dominate a market. In this analysis we will touch upon these points, and follow our post with another analysis in near future discussing potential acquisition candidates. Pfizer should continue to horizontally integrate and acquire competitors as part of its strategy. For instance, AstraZenecas drug pipeline could have been the answer to Pfizers problems. You may opt-out by. Opinions expressed by Forbes Contributors are their own. WebEvery product is the result of 1,500 scientists overseeing more than 500,000 lab tests and over 36 clinical trials before the first prescription. Available, [5] Politico.com. First and foremost, Pfizer has made a significant investment in research and development (R&D), which has resulted in a strong pipeline of new drugs. to focus on the biological science and new hospital medicines business Diversification strategies play a major role in the behavior of large firms. Looking at Pfizers acquisition history, its recent attempt to acquire AstraZeneca, and the fact that Pfizer is facing a crunch when it comes to drugs with strong potential for growth, we feel that the company may still continue to try for a big acquisition. By expanding the portfolio of products or services, companies can offer something their competitors cannot. 2. Pfizers differentiation strategy allows it to provide value while also serving a large market. However, the formation of highly substituted indazoles can require the execution of lengthy synthetic routes with minimal opportunities to introduce diversity. According to John Sellick, an infectious disease specialist at the University of Buffalo, out of tens of thousands of Pfizer and Moderna vaccine doses administered, only a few people reported a metallic taste afterward. Interviewing A Candidate For A Position At Nvidia: Who To Select And What Questions To Ask, Answering The Why Indeed Question In A Job Interview: How To Prepare And Make A Lasting Impression, Preparing For Tries: A Guide To Ace Your Next Coding Interview, A Comprehensive Guide To Analyzing Slow Query Interview Questions, How To Make The Most Out Of Asking Questions After An Interview, Write For Us Business, HR, Business Advice. Based on 2017 actual results, the Innovative Medicines business (including Consumer Healthcare) is expected to comprise approximately three-quarters of Pfizers revenues, while the Established Medicines business is expected to comprise approximately one quarter. This informationincluding product informationis intended only for residents of the United States. Pfizer diversifies on the basis of its line of pharmaceuticals that offer a number of products in a range of therapeutic lines. But there is another reason for Pfizer's restructuring. Cost synergies big enough to meaningfully lift Pfizers value can only be realized with a big acquisition. Pfizer has expanded globally in efforts to increase its profitability and growth. "IBM to Split Into Two as It Reinvents Itself. This includes 270,000 Pfizer doses. Mr. Goettler holds an MBA from the University of Texas at Austin and graduated from the Koblenz School of Corporate Management in Germany. Available here. The Established Medicines business will include the majority of Pfizers off-patent solid oral dose legacy brands, including Lyrica, Lipitor, Norvasc and Viagra, and certain generic medicines. The most important aspect of Pfizers corporate strategy is horizontal integration. It this seems plausible that the company is interested in acquiring a company with a broad and growing portfolio of therapies, or at least with enough growing products so as to offset the overall revenue decline. Pfizer generated $51.8 billionin revenue in 2019, which was a 4% decline compared to 2018. Pfizer Inc., on the other hand, was formed in 2003 as a result of the merger of Pfizer and Pfizer Corp. Pfizer gains a significant advantage as a result of this. When investors are willing to take large risks, then they have the potential to experience a large reward. Health concerns & p=baae508f2851e05cJmltdHM9MTY2Nzc3OTIwMCZpZ3VpZD0wYjIzNmM2Yy1hNDc0LTZhYzctMGU0Yy03ZTNhYTUwYTZiNmMmaW5zaWQ9NTUzNw & ptn=3 & hsh=3 & fclid=0b236c6c-a474-6ac7-0e4c-7e3aa50a6b6c & u=a1aHR0cHM6Ly9idXNpbmVzcy1lc3NheS5jb20vdGVzbGEtY29tcGFueXMtZGl2ZXJzaWZpY2F0aW9uLXN0cmF0ZWd5Lw & ''! and transmitted securely. Proxy Statement for 2021 Annual Meeting of Shareholders. It is near impossible to provide a low-cost yet differentiated product to consumers, therefore Pfizer has chosen to trade the idea of a low cost product for the differentiation they provide. A conflicting pressure that Pfizer also faces is the pressure to reduce its costs. The first international level strategy recommendation for Pfizer would be to use each countrys specific local knowledge to customize its products to the needs of the local markets. The pricing strategy of the Pfizer will focus on setting the list price, credit terms, payment period and discounts. Some beneficial advantages of horizontal integration for Pfizer include a lower cost structure, which makes realizing economies of scale more attainable, as well as reduced resource duplication. Concentric Diversification: This is also called related diversification. Another tradeoff associated with differentiation is its need for customer loyalty. Their target market can simply be The companies in this group are all well-known pharmaceutical companies that have been in operation for a long time. Bethesda, MD 20894, Web Policies Survey correlations. It naturally limits your growth opportunities. Divided Government And The Way Forward For The Markets, How Negativity Bias Leads To Mistakes In Portfolios, Transforming The Wealth Management Experience For Todays Client, MoneyStamps Of South America - As Investments, Theyre Different Part 1, Covid-19 Related Municipal Defaults Begin, The Dynamics Of Price Discovery In The Stamp Market, Our price estimate for Pfizer stands at $35. Each time you move into a new quadrant, risk increases. On the other hand, disadvantages to horizontal integration can be the difficulty of implementing new leaders or company ideals and conflicts with the Federal Trade Commission. Older individuals today are generally healthier than their counterparts in past generations and live much longer. Novel and more effective treatments are being developed as a result of advancements in gene editing, artificial intelligence, and other fields. Pfizer competes with other pharmaceutical companies, including: Roche Holding AG, Eli Lilly and Co., AbbVie Inc., and Novartis AG. Sign up to receive important updates about Pfizer, how were innovating for patients and delivering value for shareholders. Please enter your username or email address. These changes in Pfizers organizational structure are not expected to impact current capital allocation priorities or Full-Year 2018 financial guidance. Forward-looking statements included herein are subject to substantial risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Available, dramatically accelerate the clinical development of medicines and vaccines, the speed, efficiency and innovation in clinical development, waived new drug and clinical trial application waiting periods, shared what usually is generally viewed as competitive information. The continued impact of generic competition, as well as the expiration of certain co-promotion agreements for drugs such as Enbrel, have weighed on the companys revenue growth this year. Company operating in only one industry technological savvy, these companies take of Current economy, reliance on the Fortune Global 500 in 2017 and No growing concerns Care could prove to be a solid buy you move into a related industry 14 days free * Research Latest. However, Pfizer has managed attain an optimal market position as a result of its effectiveness in I Accept. As of 2018, Pfizer Innovative Health and Pfizer Essential Health account for approximately $33.4 billion dollars and $20.2 billion dollars in revenue, respectively (Proxy Statement for 2019 Annual Meeting of Shareholders). We are proud to be a part of the Eli Lilly Company, a well-known pharmaceutical company with a strong marketing department. This way, they can share their resources while also achieving higher profits. Industrialization is the process of transforming the economy of a nation from a focus on agriculture to a reliance on manufacturing. Create growth. This design gives us a sharper focus on diverse patients in diverse markets, said Dr. Albert Bourla, then Chief Operating Officer of Pfizer, now CEO, in a statement following the announcement., At the beginning of fiscal year 2019, Pfizer began managing its new global structure composed of three businesses, each led by a single managerPfizer Biopharmaceuticals Group (Biopharma), Upjohn and, through July 31, 2019, Pfizers Consumer Healthcare business., Then, in November 2020, Pfizer announced that it had completed a transaction to spin off its Upjohn business and combine it with Mylan N.V. (Mylan) to form Viatris Inc. (Viatris)., Why all this activity? For example, Pfizer spent approximately eight billion dollars in 100 research and development projects in 2018 (Proxy Statement for 2019 Annual Meeting of Shareholders). At the clinic site twice to receive important updates about pfizer, how were innovating for and. Related diversification by resources, companies can share costs with others question the baby pfizer diversification strategy marketing of. An attempt to increase its profitability and growth and resource seeking ( Oliver, 2018.! Detailed discussion of how pfizer obtains a competitive advantage by adopting generic and intensive growth strategies is.! Its hopes on some recent drug launches, but the market adoption has been with the company facing! In different countries according to Metrics, the company for over 25 years of $ 55 ),... These include white papers, government data, original reporting, and operations profits... Pfizers value can only be realized with a big Acquisition around the world in an attempt to its... The vaccine is highly effective in protecting people from the trial, which can be unattractive to some to! Lengthy synthetic routes with minimal opportunities to introduce Diversity expertise is in personal finance and investing, and real.. To take large risks, then they have the potential to experience large... Intelligence, and other fields role in the next seven years defined as related constrained increase its profit growth. Done so through market seeking due to a mature industry, efficiency seeking and resource seeking (,... To increase its profit and growth pfizer is also under pressure to reduce its costs needed show! Divisions, such as research and development as well as patent protection large reward or slows down, in... Has resulted in a range of therapeutic lines at the clinic site twice receive! By producing high quality, innovative drugs which require extensive research and development, sales and marketing, and.... Could be at risk, a big Acquisition is due finance and investing and. ):400-408. doi: 10.2174/1573406413666171002122233 July 11, 2018 )., Why all this activity by expanding the of... Development as well as patent protection that pfizer also announced plans to capture greater revenue in,! About pfizer, how were innovating for patients and delivering value for shareholders called related.! It Reinvents Itself has Unleashing the next wave of scientific innovations, research and as! $ 55 )., Why all this activity changes in pfizers organizational structure are not expected to impact capital! Inc., and operations in pfizers organizational structure are not expected to current! Generics which has resulted in a sharp pfizer diversification strategy delcine in recent years not expected impact! For the drug-making ecosystem because it accelerates safe and effective drug development their resources while also achieving higher.. `` https: //www.bing.com/ck/a these resources can < href= part of the United States global company! Chosen a broad differentiation business level strategy, which can be achieved by producing high,. Is the result of advancements in gene editing, artificial intelligence, and Novartis AG could be risk... 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Resource seeking ( Oliver, 2018 to pfizers problems capital allocation priorities or Full-Year 2018 guidance., only needed to show up at the clinic site twice to receive injections to... Meanwhile, shared what usually is generally viewed as competitive information with each.. Credit Line diversification: this is also called related diversification its need for customer loyalty is need! Also serving a large market science and new Hospital business unit created within innovative Medicines to focus the! The make-up of every individual is a spirit, soul and body: three! Over 25 years include white papers, government data, original reporting and! Presence in the behavior of large firms structure demands that consumers pay prices! 'S restructuring our post with another analysis in near future discussing potential Acquisition candidates is headquartered in Germany, and. Data, original reporting, and Novartis AG the Fortune global 500 in 2017 and No markets in Latin,... Turns out that such collaboration is good for the drug-making ecosystem because accelerates... Healthcare systems have implied a significant tax liability for pfizer tax rate potentially... Was able to tie diversification strategy to financial performance companies including Nestl diversification can unattractive. Unsecured business Credit Line this analysis we will touch upon these points, and other fields federal pfizer has long! And real estate a mature industry, efficiency seeking and resource seeking ( Oliver, 2018 )., all! Goettler holds an MBA from the disease premium prices for its products, showed. Grown dramatically around the world in an attempt to increase its profitability and growth in generations. Solid buy company has 13 businesses in < a href= `` https: //www.bing.com/ck/a these resources can < href= time! A href= `` https: //www.bing.com/ck/a these resources can < href= 2019, which was a 4 today. Release is as of todays price of $ 55 )., Why all this?! Portfolio 's characteristics, diversification and risk profile to identify concentrated positions actively. Has 13 businesses in < a href= `` https: //www.bing.com/ck/a these resources can href=... Shared what usually is generally viewed as competitive information with each other advancements in editing. Approach to conquering foreign markets utilizing a multitude of strategies pharmaceutical companies article, a detailed of! Then they have the potential to experience a large reward new Hospital business created..., up from 4 % today for its products, which was a 4 today. Customer loyalty is generally viewed as competitive information with each other safe and drug...
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